Elc Brands has an unparalleled reputation in the sector and an ongoing commitment to develop and extend the world's most recognised brands. Through our network and nine offices, we strive to add value to our partners’ business activities by applying our strategic vision to find the most suitable properties for each client. Our experience in the market allows us to unlock powerful brands with in-demandproducts that represent real value to both parties.

Licensing is a written legal agreement between two parties, where the property owner gives permission to the other party to use their brand, patent or trademark.  The agreement takes places between the licensor (the property owner) and the licensee (the permitted party). Licenses offer our clients a unique opportunity to differentiate themselves in the market and enhance their IP potential. 

We are dedicated to maximising brand longevity and fostering long-term relationships with the help of our extensive network of licensing partners. Elc Brands has grown to become one of the leading agencies for the world’s most impactful brands.

We are proud to represent licensors such as Warner Bros, NBCUniversal, Coca-Cola, MGA Entertainment, Discovery, Moonbug, Mondo TV and IP’s such as Batman, Superman, Harry Potter, Looney Tunes, Trolls, Despicable Me, Fast & Furious, Jurassic World, L.O.L. Surprise!, Cocomelon, Masha and The Bear, Kid e Cats, Liverpool. Properties are subject to territorial rights. 

Our Mission is to be the global leader for licensors and licensees worldwide and to create an environment that people love to work in. We aim to provide successful solutions from concept to retail, in order to achieve outstanding customer satisfaction.

Working with partners from all market categories (Apparel, FMCG, Home and gifting, Stationery, Banking, Publishing, Promotions etc) and leveraging brands’ appeal through all possible channels (licensed products and services, retail events, websites, live events, promotional activities and PR), our main goal is to leverage powerful brands and to build strong and profitable licensing relationships. 

Our office, covering Central & Eastern Europe (CEE) is located in the exclusive environment of Bank Center, Liberty Square, Budapest.

For more information, visit elcbrands.com and for business enquiries, get in touch on info@elcbrands.com.